Search Engine Optimisation
Ignore almost everything you've ever heard about how to improve your search engine ranking. Most of it is nonsense written by someone trying to scam you.
You should start by reading About search engines which will give you an idea of how not to get your site ranked.
The truth is that if your site is built correctly with, for example, properly constructed headers containing relevant text, search engines will automaticaly give your site the correct ranking. Search sites, like Google, spend a lot of time and effort checking relevance and they heavily penalise - including banning - sites which try to gain unfair advantage. It is simply not worth trying it on.
As an essential part of building sites, Gaelweb put in a lot of effort to ensure that every page is properly written so as to ensure that search engines will give them good ranking.